Over ten years in sales. Six of them building sales channels end to end — funnel design, partner structure, go-to-market execution. The last four building complex market structures, working directly with manufacturers across the world.

I built a global product category from zero — commercial cleaning robotics — and now apply the same playbook wherever a manufacturer needs a European channel.

E2 is not a consultancy that sends you a deck. It is one person who has already made the expensive mistakes in this market — and would rather you didn't repeat them.